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Top 6: June 5th 2024
Interactive
International Olympic Committee, International Paralympic Committee and Deloitte: The First EffectTop 6: June 5th 2024
Worldwide Olympic and Paralympic Partner Deloitte and the International Olympic Committee (IOC) launched The First Effect', a co-branded campaign which set out to create a new metric for Olympic success beyond the podium - measuring the transformative impact of humanity's firsts on the Olympic stage.
Bringing together creativity and economics, we highlighted the IOC and Deloitte's belief in the transformative power of sport by celebrating human and technological firsts throughout the rich history of the Olympic and Paralympic games. The campaign shone a new light on the enormous value created beyond the podium and gave new meaning to the notion of 'first' in the Olympic context.
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