Veris S.A.: Freddie Mercury

Artificial intelligence (A.I.) has become one of the most used resources today to obtain information on a certain topic, although its detractors argue that, no matter how effective it may be, it will never have that essence that makes us human.

However, we came across an interesting finding: Even the least human entity is capable of defining someone by their virtues, aptitudes and abilities and not by their condition. So why, if a non-organic entity is capable of doing it, we “humans” cannot?

Based on this concern, we created this advertising campaign that we deployed to commemorate International HIV Day.