Havas Group agencies HOY, based in Buenos Aires, and Republica Havas, based in Miami, have joined forces to create "Mini Rooms" – an Argentine market-driven campaign that promotes … read moreMotorola TVs by capitalizing on the brand’s strong positioning in mobile phones.
"Mini Rooms" presents the product in different miniature house settings. The creative teams collaborated with artists who specialize in models to generate hyper-realistic domestic environments, keeping in mind universal style for broad audience appeal. The campaign includes three audiovisuals ("playroom", "living" and "bedroom"), outdoor, graphics, social networks, digital media and trade marketing.
The strategy is to transfer the positioning from screen to screen by scaling home environments to the size of cell phones and replacing home televisions with Motorola TVs. This leverages the brand’s strong global cell phone positioning, which, in Argentina, comes to almost 45%.
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Models Art direction and production: Rosina Golaz and Leonor Garcia Vercillo
Photographer: Gonzalo López
Retoucher: Lupe Jelena
Audio Production: TWINS Music House
Audio direction: Jerónimo Gonzalez Montalvo
Master and sound: Tom Huergo
Music Advisor: Max Scott
Case Edition: Walden Studio
Responsible for the advertiser: Marcelo Romeo, Javier Fabeiro, Nicolás Guttelsohn, María Fernanda Lota, Emiliano Blas, Ezequiel Fernández and Diego Scordo
