 |
Embed Video
Inter is launching a campaign to present its new positioning as a Financial Super App. With the slogan, “You didn't know you needed it until you were Inter”, the communication … read moreinitiative aims to reinforce how the institution offers countless possibilities for a smarter financial life. The campaign was created by the Talent agency in partnership with Inter's creative team.
In a light and relaxed way, the campaign brings to life household appliances that have transformed people's lives, such as smart TVs, air fryers and robot vacuum cleaners, drawing parallels with the role of Inter's Super App in the lives of its customers. The appliances realize that they are being neglected and, worried about losing preference to the Inter app, they complain to the owners. The idea is to show that it is no longer possible to live without the benefits of the Super App. The content is divided into three films, static pieces and presents the innovative solutions available in Inter's digital ecosystem, such as investments with cashback, pix in installments and the redemption of dollars with points from the Inter Loop loyalty program.
The campaign features open and closed TV, billboards on the streets and in airports, as well as digital media - in places such as São Paulo, Rio de Janeiro and Belo Horizonte. “We are touching on a point that is very important for Brazilians: having an intelligent financial life. We're talking about this relationship with finances in a playful but very real way, showing the countless possibilities that our app offers for each type of customer to evolve in their relationship with finances,” says Andrea Nocciolini Costa, Inter's branding director. “In the campaign, we brought to life disruptive household appliances that show they are jealous of the innovations of the Inter Super App. A humorous way of highlighting all the technology that Inter makes available to its customers,” says Gustavo Victorino, CCO at Talent.
Before reaching traditional media, the campaign began on social networks in the format of a game show, with a series of films that talked in an uncomplicated way about the financial lives of personalities. Tatá Werneck ran the show and welcomed actor and presenter João Vicente, ex-BBB and actor Douglas Silva and influencer Pequena Lô to talk about finances in a very entertaining way.
The strategy of starting with exposure on social networks was designed to bring Inter closer to different profiles, such as the younger generation Z or those who need extra help organizing their finances. The idea is to increase the financial Super App community and ensure direct communication with the public.
read less...TECHNICAL FILE
CAMPAIGN: You didn't know you needed it, until you were Inter.
APROVAÇÃO: INTER
BRANDING DIRECTOR: Andrea Nocciolini Costa
BRAND COMMUNICATIONS HEAD: Fernanda Carvalho Neder
BRANDING MANAGER: Roberta Oliveira
BRAND LAB COORDINATOR: Emília Guimarães
ART DIRECTOR: Ana Brandão, Hugo Lourenço e Julia Correa
BRAND STRATEGY: Frederico Abreu
SOCIAL MEDIA COORDINATOR: Natalia Boaventura
SOCIAL MEDIA: Ludmila Oliveira, Kenedy Dias, Vanessa Bicalho e Ricardo Calmon
COMMUNICATIONS MANAGER: Carolina Mansur
PR: Guilherme Gouveia e Loures Consultoria
AGENCY: Talent
ADVERTISING: Inter
PRODUCT: Super App financeiro
CEO: Lica Bueno
CCO: Gustavo Victorino
EXECUTIVE CREATION DIRECTORS: Danilo Janjácomo, Ana Cavalcanti, Ana Carolina Reis
CREATION DIRECTORS: Caio Lekecinskas, Geraldo Junior, Juliano Faerman
CREATION: Juliano Faerman, Caio Lekecinskas, Geraldo Junior, Fabrizio Rodello, Renee Corini
COO: Eduardo Megale
BUSINESS: Carlos Lima
CSO: Gabriela Soares
STRATEGY: Lucas Melim, Ana Lucchetta
VP MEDIA: Vitor Kamada
MEDIA: Rodrigo Simões, Raphael Pecorare, Fabian Mattua, Aline Santos, Julia Doretto, Felipe Pontes
B.I.: Douglas Nogueira, Gabriela Jung, Gabriel Camilo
PROJECT MANAGER: Sabrina Cano
CONTENT DIRECTOR: Juliana Massoni
EXECUTIVE DIRECTOR RTV: Victor Alloza
RTV PRODUCER: Erika Sartini
INTEGRATED PRODUCTION: Ingo Santos, Matias Santos, Edson Santos e Bordô Andrade
Comunicação: Paula Ganem, Marjorie Martins e AND, ALL
IMAGE PRODUCER: Miss Sunshine
DIRECTOR: Mariana Youssef e Moira Soares
EXECUTIVE PRODUCTION: Marcia Branco e Ana Flávia Di Luca
ATTENDANCE: Adriana Putini
1st ASSISTANT DIRECTOR: Luana Escorel
2nd DIRECTING ASSISTANT: Renato Gommes
PRODUCTION COORDINATOR: Bruna Fernandes
PRODUCTION DIRECTOR: Monica Viesi
LOCATION PRODUCER: Gabriela Salgado
DIRECTOR OF PHOTOGRAPHY: Fabio Politi
CAMERA OPERATOR: Gustavo Courrege (Guti)
CAMERA OPERATOR: Kairo Marcel Lenz
ART DIRECTOR: Martin Garcia
OBJECT PRODUCER: Tatiana Lanfredi
CAST PRODUCER: Tatyana Horta
FIGURINIST: Helô Cobra
POST COORDINATOR: Ale Cois
POST COORDINATOR ASSISTANT: Sabrina Comar
MOTION: Alvaro Bautista
ASSEMBLY: Alexandre Boechat, AMC
FINISHER: Luiz Bicudo Jr.
COLOR GRADING: Acauan Pastore
AUDIO PRODUCER: Alma 11 11 Audio
MUSICAL DIRECTOR AND PRODUCER: Diego Raso
PRODUCER/COMPOSER: Jo Borges
EXECUTIVE PRODUCER: Carla Bräuninger
AUDIO POST-PRODUCTION: Diego Raso
LOCUTION: Ciça Hermann
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
