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Jamba Juice: Fruit Pixels
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In this 3D animated spot via Publicis New York and directed by Stardust Studios' Santa Monica-based creative director Brad Tucker, a Jamba Juicie bottle opens, releasing a swirling cornucopia of vibrant fruit pieces which form into the shape of a person. To the sounds of the song "Fruit Machine" by The Ting Tings, the animated character swings, swims, plays volleyball and soccer, and the fruit pieces then form the Jamba Juice logo before swirling back into the bottle. Female voiceover artist Di Johnston tags the spot, "Introducing Jamba Smoothies and Juicies, now available at your local grocer. Jamba: Live fruitfully."
"The thing I'm most pleased with is that each character transitions fluidly to the next one with no hiccups," says Tucker. "We controlled the particles in a way that made each transition believable and realistic… and we also held true to our initial designs and worked with the agency creatives and Nestle/Jamba to create a spot that worked for all of us."
FILM STAGE: Motion Capture at Perspective Studios, Santa Monica CA Related |
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