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NAB: NAB Bookkeeper

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The next chapter for 'Wrangle Your Money' is here, which sees NAB supporting and empowering its customers to make better financial decisions.

NAB is returning the power to small and medium sized business owners with the launch of its shiny new bookkeeper tool.

Set in the back of the same baby store featured in the previous Business Wrangle campaign, the 30" spot opens with a startled business owner who is faced with a coiling serpent of receipts and invoices.

The air crackles with echoes of Western music as a stand-off between the business owner and her financials causes tension to mount. With a swift maneuver, the business owner unleashes the power of NAB Bookkeeper, causing the annihilation of the paper threat.
Other credits

NAB



Elly Bloom - Executive Marketing, Business & Private Bank

Simon O’Connor - Head of Business Marketing

Katherine Venus - Head of Small Business & Digital Marketing

Donna Reynolds – Senior Consultant, Creative & Content

Keegan Nash - Consultant, Creative & Content

Susanna Hondrokostas – Manager, Brand Identity

Nyaradzayi Masanga – Consultant, Brand Identity

Minh Tang – Senior Consultant, Brand Identity

Marcus Sands – Consultant, Media Personalisation



TBWA

Chief Creative Officer: Paul Reardon

Executive Creative Director: Matt Stoddart

Creative: Kale McRedmond

Creative: James Southey

Creative: Eliza Romanos

Co-Head of Planning: Virginia Pracht

Planning Director: Zac Martin

Head Content Producer: Joel Morgan

Managing Director: Ricci Meldrum

Client Partner: Sarah Tukua

Business Director: Ella Hine



AV

Production house: TBWAMelbourne

Director: Kale McRedmond

Producer: Joel Morgan

DoP: Max Walter

Production Manager: Phoebe Graham

Editor: Tom Edney

VFX: Studio Pancho

Sound: Rumble Studios

Colourist: Matt Fezz



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