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The next chapter for 'Wrangle Your Money' is here, which sees NAB supporting and empowering its customers to make better financial decisions.
NAB is returning the power to small and
… read moremedium sized business owners with the launch of its shiny new bookkeeper tool.
Set in the back of the same baby store featured in the previous Business Wrangle campaign, the 30" spot opens with a startled business owner who is faced with a coiling serpent of receipts and invoices.
The air crackles with echoes of Western music as a stand-off between the business owner and her financials causes tension to mount. With a swift maneuver, the business owner unleashes the power of NAB Bookkeeper, causing the annihilation of the paper threat.
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Elly Bloom - Executive Marketing, Business & Private Bank
Simon O’Connor - Head of Business Marketing
Katherine Venus - Head of Small Business & Digital Marketing
Donna Reynolds – Senior Consultant, Creative & Content
Keegan Nash - Consultant, Creative & Content
Susanna Hondrokostas – Manager, Brand Identity
Nyaradzayi Masanga – Consultant, Brand Identity
Minh Tang – Senior Consultant, Brand Identity
Marcus Sands – Consultant, Media Personalisation
TBWA
Chief Creative Officer: Paul Reardon
Executive Creative Director: Matt Stoddart
Creative: Kale McRedmond
Creative: James Southey
Creative: Eliza Romanos
Co-Head of Planning: Virginia Pracht
Planning Director: Zac Martin
Head Content Producer: Joel Morgan
Managing Director: Ricci Meldrum
Client Partner: Sarah Tukua
Business Director: Ella Hine
AV
Production house: TBWAMelbourne
Director: Kale McRedmond
Producer: Joel Morgan
DoP: Max Walter
Production Manager: Phoebe Graham
Editor: Tom Edney
VFX: Studio Pancho
Sound: Rumble Studios
Colourist: Matt Fezz
Media
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