Print ad: Anchor: World Milk Day 2024

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World Milk Day exists to celebrate the delicious gift of real milk… And New Zealanders love our dairy.

Anchor’s new ads remind us why milk is worthy of celebration, by showing us what a melancholy place a milk-less world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water, starting our days off with bowls of water-soaked cereal, and causing grumpy cats everywhere to get even grumpier with our Zero Lacto milk nowhere in sight.

These dystopian, devoid-of-dairy scenes coupled with the simple statement: “Thank Goodness for Milk” help us remember the pivotal role milk plays in the joyful moments of our daily lives.

These visual reminders of life without our beloved milk are a perfect way to celebrate World Milk Day! And thank goodness for Anchor milk.