Skirball Cultural Center: Before AI

Skirball Cultural Center is one of the world's most dynamic cultural institutions and a leading venue in Los Angeles, although lesser known than some others. Skirball wanted to increase visitation and membership, especially among a younger, and more diverse population. A special exhibition of Maurice Sendak's work called "Wild Things Are Happening" gave us the chance to attract a young, diverse audience. We knew Sendak would be a huge draw among multiple generations: the key was to guide Skirball in messaging and channel strategy.

Our campaign of paid social and search, with targeted outdoor and streaming TV, continues through Fall 2024.