Childline by ISPCC: Monster Spray

The campaign has been developed in support of the ISPCC's national fundraising appeal, which taps into the very real horror that is part of so many children’s lives.

Viewers initially see an idyllic sun-drenched outdoor scene in which an entrepreneurial tween-age girl appears to be selling ‘Monster Spray’ to passers-by. But there’s nothing childish about her motivation. It soon emerges that Emily knows only too well the dangers posed by monsters. She lives with one. Brave Emily is giving away “Monster Spray” to other children to help protect them from the potential monsters in their lives.

Emily wants to help other abused children like her fight back. Without the support of the public, children like Emily are left to confront their monsters alone. Donations to Childline can be the shield that protects them, the voice that listens, and the hand that holds theirs in the darkest times. ISPCC urgently need your support to ensure every cry for help is answered and every child in danger is heard.