Audible: There's more to imagine when you listen

Audible, the leading creator and provider of premium audio storytelling, today announced the launch of its first-ever global brand marketing campaign, establishing a consistent voice across all marketplaces and audience touchpoints. Set to roll out across multiple global marketplaces today and over the course of the next few months, Audible’s bold brand promise is brought vibrantly to life through all facets of the campaign.

The brand execution explores how listening to Audible immerses us all in extraordinary worlds, changes our mood, perceptions, views—all while engaging in routine daily activities. Emphasising the remarkable contrast of the two very different worlds that play out simultaneously while actively listening to stories that transport you and doing tasks like commuting, exercising, cooking, and cleaning, this brand campaign is defined by rich and immersive visual and linguistic devices—just like Audible’s unparalleled access to entertainment, escapism, education and culture. The campaign’s social media content touchpoints, shared across influencer and Audible social channels, illustrate the versatility and adaptability of the creative’s ethos. Leveraging the perspectives of a range of global influencers, the content brings to life the transformative aspects of imagination when listening to different genres on Audible. The campaign is ultimately expressed in its tagline, “There’s more to imagine when you listen.”