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Integrated
BRUTE: Sticks and Stones Won’t Break Our Cans
On bustling construction sites and in around-the-clock manufacturing facilities and distribution centers, toughness isn't a virtue—it's ingrained in every aspect of daily life. Rubbermaid Commercial Products (RCP) is proud to shine a light on this toughness with the launch of its latest campaign, "Give Your BRUTE® a Hard Time." In collaboration with its creative agency MMB, the new campaign draws inspiration from real-life situations, where each scrape, clang, and impact are a badge of honor.
Focused on showcasing hyper-real moments, the campaign visuals capture the raw intensity of big hits, loud crunches, and close-up shots that convey the true impact of real-world use. The campaign's documentary-style approach ditches the commercial polish of a traditional ad, immersing viewers in the grit and grime of authentic work environments. The campaign will run on streaming video, social media, and other advertising channels.
Creative Agency: MMB |
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