Lares Homes: The way home

WO has worked with Lares Homes since they began in 2015, developing their identity at a time where they had not yet built their first house. Fast forward to 2024, and Lares has cemented itself as one of the most capable luxury home builders in Adelaide. Ready to take business to new heights, the brand needed a new direction, with an update to their visual language to reflect the brand’s excellence in the highly-competitive luxury homes space.

WO worked with Lares to develop a new visual language that would intentionally go against the grain of the competition. While other builders focus on the macro, Lares showcases the micro – the attention to detail, the craftsmanship, and the art of the home build. These individual features would be carved out by time-lapsed light and shadow, highlighting architectural forms, and subliminally resonating with the passing of time, which the homes were built to withstand.