With the support of independent creative agency DPR&Co, medical research institute WEHI has launched a major brand awareness and fundraising campaign. As with all medical … read moreresearch institutes, WEHI is always seeking ways to attract new donors. Medical research, while vitally important, can take time to realise benefits. Discoveries that lead to treatments and cures are usually decades in the making, and there are no guarantees. DPR&Co's strategy was to highlight how WEHI is answering a need that is urgent and critically important. This is reflected in the positioning line: You are the cure.
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