 |
Top 6: September 10th 2008
Interactive
Become An Ex: Trigger Town
Top 6: September 10th 2008
The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes. The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dude’s brain and watch as triggers take over his life. Once users have learned about triggers, they’re encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Site Credits RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
