IKEA Australia and Save The Children: A sofa is not a home

To highlight the rising number of women and their children experiencing homelessness, IKEA, in partnership with Save the Children, has launched installations to highlight the impact of domestic and family violence as part of its ‘This is not a home’ campaign in its Tempe store.

IKEA believes that everyone deserves a place to call home. A home that is safe, stable, secure and meets their needs. Yet every night across the country, there are over 120,000 people experiencing homelessness and seeking shelter in places that should never have to be called a home – whether that’s
a car, a tent or sleeping on a friend or relatives’ couch.

Bringing hidden homelessness out of the shadows and into the IKEA Tempe store, customers will be confronted by different scenes as they go about their customer journey. On entry to the store customers will see a car that is being used as a home, they will then find a sofa within an IKEA roomset that is being
slept on and can discover a tent in the IKEA restaurant. The installations exhibit a series of confronting realities to customers, which reveal the real-life living conditions facing thousands of Australians forced to seek shelter in places that should never have to be called a home.

IKEA and Save the Children have come together to help support survivors of domestic and family violence throughout their journey to safety, recovery and ultimately to find a place to call home. This includes financial assistance for housing and specialist support services, along with design expertise and home furnishings for different types of refuge accommodation.

As part of the campaign, IKEA is inviting customers to join them in taking action by making a donation to Save the Children whenever they shop in store, online or remote. This will help ensure more survivors of domestic and family violence are supported throughout their journey to long-term recovery and do not end up homeless.