Road Safety Commision: No One Plans a Crash - Speeding Motorbike

The campaign aims to drive a cultural shift in how Western Australian road-users think and behave every time they embark on an everyday journey. Instead of driving on autopilot, allowing lapses of concentration or judgement to put us at risk, the campaign asks people to actively plan NOT to crash.

These spots feature people post-crash as they try their best to tell the listener of their actual plans before the incident.