TV ad: Axe Shower Gel: Cute

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Top 6: September 10th 2008

"¡So Cute!" is the new spot Unilever is airing for Axe Shower Gel as a follow up to "Church", which was the launch spot. VegaOlmosPonce Buenos Aires is the creative agency and it was shot in Madrid by Marcelo Burgos from Garlic Films. It is programmed to air in Argentina, Uruguay and Chile to then continue in 2009 with the rest of Latin America.

Category Cosmetics & toiletries
Client Axe
Agency VegaOlmosPonce, Buenos Aries
Production Garlic
Country Argentina
Uploaded 9 September, 2008

Credits

Director
Marcelo Burgos
Creative Director
Hernan Ibarra
Creative Director
Walter Aregger
Creative Director
Hernan Ponce
Art Director
Ignacio Ferioli
Copywriter
Joaquin Cubria

Other credits

Executive Producer: Alvaro Gorospe

Assistant Director: Fernando Trullols

Director of Photography: Pancho Alcaine

Art Director: Luis Ramirez

Film Editor: Pablo Plant

Post Porduction: MIOPÍA

Music: Swing Musica, an adaptation on Tchaikovski’s off sleeping beauty.

Sound: Swing Musica & Audio Post

Client Services Director: Vanina Rudaeff

Brand Group Director: NESTOR FERREYRO

Brand Planning Director: Diego Luque

Brand Assistant: Florencia Valle

Responsible for the client: Plablo Gazzera/Tomas Marcenaro/Flavio Ackel/Fernando Laratro

Agency Production Manager: Roberto Carsillo

Agency Producer: Selva Dinelli

Axe Shower Gel: Cute

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