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adam&eveDDB has launched a new pan-European campaign for Lipton Ice Tea titled "Save Our Summer (SOS)." The campaign features an SOS Squad in bright yellow uniforms who humorously resolve common summer problems, such as clearing pool crowds in shark suits and providing pigeon decoys with bread cloaks.
Set to a remix of 'Ice Ice Baby,' the commercials aim to highlight the fun side of summer while addressing its annoyances. The campaign launches on the 15th June and will reach over 200 million people across Europe through TV, online, and in-store promotions, showcasing adam&eveDDB's creative and playful approach to advertising.
Credits
Other credits
Lipton
April Redmond, Strategic Global CMO
Cathy Graham-Kidd, Senior Marketing Director
Ellen Healy, Global Head of Music & Entertainment
Kevin Evans, Senior Manager
Iwona Zbierska, Head of Marketing Communications
Elvira Popova, Marketing manager
Iuliana Dragomir, Marketing Manager
Galina Ryazanova, Global Digital Marketing Manager
Alexia Anghelakhou, Insights Consultant
Victoire Binet Lemay, Global Brand engagement Director
Judith Tulkens, Social Creative
Sarah Carter, Global Planning Partner
Liora Ingram, Senior Planner
Payton Cox, Producer
Miranda Hipwell, Chief Executive Officer
Deborah Kerr, Global Managing Partner
Flemming Lerche, Global Business Director
Max Sullivan, Account Director
Scarlett Aldridge, Account Director
Jude Green, Account Executive
Production Manager, Igor Degtiarev
Lead Editor, Martin Fickling
Editors, Mossie Cassidy, Jayden Dayle
Post-production Coordinator, Charlie Evans
Service Company: Romance Films
Executive Producer, Rozanne Rocha-Gray
Producer, Leanne Sanders
Production Manager, Nomtha Dano
Production Coordinator, Tenille van der Walt
Cast Coordinator, Portia Cele
1st AD, Craig Brorson
Focus Puller, Frank Gardner
DIT, Rusty Ruthven
VT Operator, Thando Ntombela
Key Grip, Craig Bekker
Gaffer, Oliver Wilter
Production Designer, Maria Labuschagne
Wardrobe Stylist, Gabby Zarandah
Hair & Make-up, Saskia Buxton
SFX Coordinator, Michael Mostert
Marine Coordinator, Jason Martin
Animal Handler, Garin Munster
Unit Manager, Derek Raeburn
Colour, VFX, CG & Sound: Absolute
Colourist, Juliette Wileman
VFX Supervisor, Peter Smith
VFX Lead, Jasmine Cooper
2D Artists, Gustavo Ribeiro, Nick D’Aguiar, Samantha Meisels
Head of CG, Rebekah King-Britton
Lead CG Artist, Keith Rogers
CG Artists, Tony Atherton, Heidi Prescott, Ben Mars, Baptiste Jaquemet
Sound Designer, Ian 'Arge' Hargest
Executive Producer, Sally Heath
Producer, Maddie Godsill
adam&eve DDB Studios
Executive Producer, Ludovica Melica
Producer, Dylan Pugh
Editor, Yasmine Lehouag
Head of QC, Stuart Moore
QC, Alysha Seth, Chloe Maudsley
Asset Manager, Gemma Hughes
Music: Big Sync
Senior Music Supervisor, Alicia Leinot
Artist, Will Hyde
OMD
Carly Whiteford, Managing Partner, Strategy
Sakshi Bhambhani, Executive Director
Duncan Ralph, Account Manager
Design Bridge
Stuart Bolt-Palmer, Design Director
James Cooney, Senior Art Director
Linda Rytterstig, Client Business Director
Katy Gurney, Client Director
Stuart O’Malley, Senior Client Manager
Emily Squirrell, Senior Designer
Hamish McEachern, Designer
Porter Novelli
Sarah Shilling, EMEA CEO
Emma Fenny, Director
Zoe Edwards, Account Director
Aggie Holland, Account Director
Billion Dollar Boy
Maxime Rozencwajg, Senior Account Director
Georgina O’Neill, Account Director
Eimear McCourt, Senior Account Manager
Faith Lorainey, Account Manager
Helena French, Account Executive
Rowland Smith, Associate Creative Director
Sasha Dunn, Production Director
