Prime Video: Amazon Prime Video - Fallout

The canine companion, aka CX404, is an essential character to the Fallout story - meaning dog owners had the potential to become the show's biggest advocates. In partnership with Prime Video we created packs for social media influencer's furry companions that would get tails and tongues wagging.

The pack contained a severed hand chew toy, just like in the trailer, along with a series of dog treats made to resemble mutant body parts, reflecting the show's grisly post apocalyptic setting. The packs became the must-have, good boi accessory, driving awareness and social reach via Australian influencers.