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Ambient
Love Food Hate Waste: The Big Spoiler
New Zealanders waste $3.2B of food annually, harming the environment and economy. To address this, Love Food Hate Waste NZ (LFHW) partnered with TBWANew Zealand to cut household food waste by 50% by 2030. They created mould-growing billboards from blue cheese in petri dishes to highlight the issue. Bootleg assisted in crafting these unique ads, which appeared in mid-April and developed mould over six weeks.
The campaign also featured giant mouldy food monuments, like an apple in Wellington and a piece of toast in a nearby train station, promoting the message to reduce food waste. The highlight was a 16-foot mouldy lamb chop in Te Komititanga Plaza. QR codes on the ads offered free reusable Eat Me First stickers to encourage better food management.
Scientists: Bevan Weir and Diana Lee/Landcare Research Related |
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