Coffee lovers, especially younger generations, are gravitating toward iced coffee. Studies show that over ⅓ of individuals under the age of 35 consume iced coffee daily. Café Bustelo … read moreis taking its iconic espresso-style coffee, and making it ready to drink cold. It’s turning down the degrees, without sacrificing its bold, latin flavor.
PSOne, Publicis’ Power of One solution for The J.M. Smucker Co., creatively led by BBH USA, is continuing Café Bustelo’s “Está Aquí” campaign with its newest installment, “Make It Latin.” This installment introduces an iced-out version of Café Bustelo’s universe. Café Bustelo and PSOne are reintroducing consumers to the liveliness and uniqueness of Café Bustelo’s coffee in a new, unexpected way.
Watch as consumers are transported into the animated world of the hot city streets, where the characters find ways to beat the heat. One resident opens a bottle of Café Bustelo Espresso Style Iced Coffee, and the city turns frosty. The vibrant color of the city enmeshes with the cool, soft tones of the refreshing power of Café Bustelo, all set to an icy remix of the “Sabor Unicá” soundtrack. All of the characters’ favorite ways to chill turn arctic, and the community gathers to enjoy their favorite coffee.
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