TV ad: IKEA: Hidden Tags

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IKEA is looking for the oldest piece of furniture in Portugal.
Hidden tags on IKEA furniture give rise to a campaign about the durability of IKEA products to celebrate the 20th anniversary in Portugal.

Category Home appliances & furnishings
URL https://www.ikea.com/pt/pt/campaigns/estamos-a-procura-do-movel-mais-antigo-de-portugal-pub5d4c3a10?gad_source=1&gclid=Cj0KCQjw4MSzBhC8ARIsAPFOuyWrvDOVQYm8xTccTzyEGUuNbAVDhTxI0qGND2mzPwXQClY1HYgKaBsaAruYEALw_wcB
Client Ikea
Agency Uzina
Country Portugal
Uploaded 18 June, 2024

Credits

Director
Martim Condeixa
Executive Creative Director
susana albuquerque
Creative Director
Andreia Ribeiro
Art Director
Pedro Barroso
Copywriter
Fernando Silva
Production company
Playground
Chief Executive Officer
António Roquette

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IKEA: Hidden Tags

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