xplORe: xplORe: Fulfill your Life with Ease

Thai people love it when they do not have to pay in full. They would find the best way to save, negotiate a discount or check on e-commerce to find if the prices are lower. However, when it comes to deals, they really have no idea of what the deal is.

To make them effortlessly understand our deal application, xplORe. We demonstrate how deals work by delivering the message "You pay only just a part, and let xplORe fulfill it." and highlighting our key message with the campaign's art direction where object shape is divided into two parts, symbolizing how consumers can gain full value while spending less by using xplORe.

This campaign raises awareness and explains the unique benefits of the xplORe app creatively in today's value-seeking consumer market.