Nissin Philippines: Nissin Kintsugi: Broken

The Japanese art of Kintsugi is the practice of repairing broken pottery with gold lacquer to rebuild shattered pieces into stunning works of art. Instead of hiding the cracks and flaws, in this art form, they are otherwise highlighted and embraced. Here, imperfection makes things even more beautiful. Nissin, a beloved Japanese noodle brand, wanted to imbibe this philosophy of embracing the imperfect. With the belief that a mother's warm, comforting meal has the power to fix things, we created the Nissin Kintsugi campaign—a poster series of illustrations on Kintsugi-inspired pottery that portray stories of brokenness and hurt, with strands of Nissin Ramen noodles as the lacquer to mend all the broken pieces.