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Web Film
Saje Natural Wellness: Reboot
Saje Natural Wellness and One Twenty Three West have collaborated to refresh the brand and launch an eye-catching campaign built on real, proven natural remedies.
For over 30 years, Saje Natural Wellness has combined signature aromas with the healing power of plants to realize potential and relieve the daily discomforts of modern life. “So we set out to revitalize Saje by reintroducing it as the brand that creates a real mind-body shift, 100% naturally. Whether you’ve got the Sunday Scaries, sleep issues or ‘tech neck,’ Saje has effective, natural solutions with products that have been proven for centuries, but purposely blended for today. The campaign blends the power of plants with the magic of metaphor to serve up four different slices of slightly surreal life: a zoned out office worker, a stressed out parent, a dancing grandma who can get down, and one deeply, deeply tired sleeper. Thanks to some Saje plant power, our cubicle hero gets a reboot, mom reclaims her chill, grandma gets her groove back and the sleeper sinks deeeeply into her mattress.
Production Company: Common Good Related |
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