Mercury: Password's on the back

Mercury, one of New Zealand’s biggest energy companies, now does broadband.

To let people know we offer internet, we had to let them know we KNOW internet.

So we turned the biggest billboard in the heart of New Zealand’s biggest city, into the world’s biggest modem. Then let everyone give our internet a go.

And like any internet modem, we put the password on the back.

Who would’ve thought putting an ad on the wrong side of a billboard would capture the attention of a nation and generate over three hundred logins (and potential new customers) in the first three days?

What’s even crazier is that this BestAds write up was even uploaded via the billboard’s internet connection. So meta.