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Parkinson Canada: Find Your Swagger
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The launch video features Rob, a Toronto father and architect who lives with Parkinson’s, walking along a city street. His gait is a little funky, his arm swings wildly as he walks, and his sways attracts stares from passers by, but he wins over everyone he meets. Set to the Beck song, Beercan, the spot ends with the line “It’s not Parkinson’s. It’s Swagger.”
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