Orange: Cybersecure

Faced with this paradox, Orange, together with its agency Publicis Conseil, unveils a new campaign to raise public awareness and reinforce collective vigilance against the dangers of phishing as the threat intensifies. Forget text messages or e-mails full of spelling mistakes : the cybercrime and hacking sector has radically changed and has become professionalized. Hacker groups have structured themselves, particularly since the COVID-19 pandemic, and have evolved their activities by creating and marketing increasingly sophisticated cyber scam tools, accessible to all on messaging platforms such as WhatsApp, Telegram, and others. Faced with these new cybercriminal organizations that are constantly innovating, Orange is offering a complete cybersecurity solution for individuals, leveraging the expertise of Orange Cyberdefense which was previously entirely dedicated to businesses. At the core of this campaign is the mockumentary “Phish where the fish are”, which depicts the daily life of a fictitious start-up specializing in the design and sale of phishing kits enabling cyber crooks to hack like a pro. In some respects, similar organizations are already rooted and active in our territories.