TV ad: Espolòn Tequila: To The Bone

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Espolòn Tequila announces “To the Bone,” the brand’s first ever global campaign, which has debuted in Australia this month following a celebration of the 25th anniversary of Espolòn Tequila Blanco. From the original vision of Espolòn’s founder Cirilo Oropeza, to the iconic label design, Espolòn is driven by a rebellious spirit rooted in modern Mexico, which now serves as the foundation for “To the Bone.” A hyperreal, unexpected introduction to Espolòn Tequila’s originality and spirit, the campaign produced in partnership with creative agency forceMAJEURE and director and photographer Lou Escobar has rolled out globally.

Category Drinks, alcoholic
Client Espolòn Tequila
Agency forceMAJEURE
Production CANADA
Uploaded 28 June, 2024

Credits

Director
Lou Escobar
Executive Creative Director
Pierre Delebois
Creative Director/ art director
Akriti Malhotra
Executive Producer
Charlotte Woodhead
DoP
Hunter Daly

Other credits

agency

Senior Designer: Bertha De La Torre

Strategy: Meilyn Weege

General Manager: Raphaelle Mahieu

Account Manager: Carla Sofía Elizundia

Agency Producer: Verónica Tavizón

Production

Line Producer: Sophie Brooks

Head of Production: John Moran

Production Designer: Fernanda Contreras

Service Production Company: Habitant

Wardrobe Stylist: Ricardo Arenas

Post-Production

Grading: Lula Bolatti

Original Music: “Lamento en la Selva” by Los Mirlos

Campaign-Exclusive Remix: Esperanza y Maria Josefa de Velasco Hinojosa

Espolòn® Tequila:

Global Managing Director of Spirits: Raul Gonzalez

Global Senior Director of White Spirits: Andres Brito

Global Mexican Spirits Director: Gustavo Guerra

Global Senior Brand Manager: Meredith Nelson

Global Senior Brand Manager: Audrey Vernick

Espolòn Tequila: To The Bone

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