FOLIGAIN: GUAYAQUIL

Campaign Objective:
To position Foligain as the essential hair growth product, linking its use to a significant increase in consumers' personal confidence.

Creative Concept:
Personal confidence can make anyone feel giant. Imagine waking up every morning and, when you look in the mirror, seeing not only stronger, fuller hair, but also a person ready to conquer the world.

Foligain not only revitalizes hair, it also boosts self-esteem, transforming those who use it into giants in their daily lives. As they walk through the city, their steps sound confident and determined, reminding us that true greatness comes from within and starts with self-confidence.

Main Message:
"Grow Your Hair, Grow Your Confidence."