Adelaide Economic Development Agency: See for yourself

Adelaide has a long-standing reputation for being bland, boring and sleepy. But this is far from the truth. So rather than hiding from these stereotypes, we decided to tackle them head on. With a provocative campaign designed to challenge these perceptions, we’re promoting Adelaide as a vibey destination for young people to eat, play, shop and party. Hell, we even wrote a song about it!


To prove our point, we sourced imagery from social media and street photography showcasing Adelaideans loving life in the city. We invite you to come and see for yourself.