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Pure Leaf: Tea Break
In Pure Leaf’s latest spot, out of Edelman and directed by Eleanor’s Kelsey Taylor, American Icon Lindsay Lohan encourages us all to take a “tea break”. Precise comedic timing, a strong performance from Lindsay Lohan, and a vibrant visual world submerge us in the production office flurry of Fully Loaded Studios. This film pokes fun at the contemporary corporate hustle, from camera-off Zoom meetings taken into the bathroom to a wilting desk lunch. This new “tea break” plays on the term's historical roots. Tea break’s original debut harks back to when technological advancement led to a need for a work recess during the Industrial Revolution. Introducing language that celebrates a moment of rest, “Tea Break” playfully flips the script on perceptions of taking a breather from constant productivity.
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