Siderperu: Strongest Cities

Despite being the first steel company in Peru, Siderperu had not carried out any advertising campaign, except for very basic B2B communication. This made younger brands begin to take SOM away from us and even take away our leadership position.
Being a fundamental part of the construction of the country's cities and having more right to say it because of our seniority and the quality of our steel, we had to show it and in a more striking way.
Under the premise "when we take a closer look at what we are, we realize what we can achieve", the "Strongest Cities" campaign was born.