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Web Film

Arby's: The Uncovering

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To set the scene, beginning July 1 Arby's is answering fans' calls and bringing back Potato Cakes nationwide for a limited time. Fans have mourned the loss of Potato Cakes since they disappeared in 2021. Since that time, the iconic side item has seen a passionate fan base grow—in the past year alone, Potato Cakes have been mentioned more than 10,000 times on social media, with loyalists issuing passionate pleas for their revival. There have also been online petitions and dedicated fan accounts. To celebrate this joyous occasion, Arby's presents a group where all Potato Cakes lovers are welcome: The Order of Potato Cakes - led by none other than Kyle MacLachlan, actor and Potato Cakes enthusiast. Several omens have foretold the reemergence of Arby's beloved crispy side item, and only an enthusiast like MacLachlan can be trusted to inform all other members of The Order on the details of Potato Cakes' limited return.
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Brand

President Rita Patel

Chief Marketing Officer Ellen Rose

Vice President Tiffany Cameron

Social Manager Taylor Rolf

Advertising Sarah Weeden

Social Manager Jimmy Beck

Social Manager Tori Carter

Vice President Sophie Merven

PR Gaby Allende

Agency

Account Director Veronica Kraus

Account Director Jacob Van Blarcom

Account Manager Chris Campbell

Account Director Payton Gallogly

Head of Production Erin Simle

Executive Producer Erin Kirby

Producer Ellie Moonen

President Kara Buckner

Strategy Director Emma Johnsen

Strategy Director Mara Keller

Strategist Whitney Storvick

Strategist Kayla Yokanovich

Manager Ashley Kim

Media Atlas Media

President Ahmad Sayar

Media IME

Vice President Laura Daley

Vice President Alex Kirkpatrick

Supervisor Janie O’Hare

Vice President Ryan Snyder

Supervisor Gehrig Deaver

Production

Designer Mary Florence Brown

Wardrobe Abigail Keever

Post Production / VFX Nice Shoes

Colourist Oscar Oboza

Colour Assistant Nicole Luttrell

Producer Isabel Gomez-Boone

Post Production / VFX Volt Studios

VFX Artist Pete Olson

VFX Artist Steve Medin

Motion Designer Kurtis Benson

Producer Mariah Becchetti

Editorial PXP Studios

Editor Stephen Noll

Executive Producer Amanda Tibbits

Music / Sound Sisterboss

Sound Designer Jeff Marcovis

Executive Producer Jill Asp

PR MSL

Vice President Erin Burden

Vice President Alan Danzis

Account Supervisor Kristen Ellis

Account Executive Mo Fagan

Account Supervisor Madison Kolofske

Account Executive Loki Wu

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