GWM Australia and New Zealand: Five-Eighth

As the official automotive partner of the One New Zealand Warriors, GWM are a big part of the NRL club. So when asked to write a campaign celebrating the sponsorship, there was already a natural synergy in comparing the brute strength, agility and powerful performance of the Tank 300 to every single player on the team. When you look at the sheer size of some of these athletes, “Tank” is most definitely a word that springs to mind. And from there, the campaign almost wrote itself as we created a different ad for every position on the field.