Outdoor ad: Karangahape Road Business Association: Eat It

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Karangahape Road, the Kings Cross of New Zealand, Aotearoa's most gritty and notorious strip. The time had come for the road to take on ‘restaurant month’. So we created EAT IT, a campaign that serves as an ode to the road's provocative attitude, powerful sexuality and one of a kind gastronomical offering.

Suggestive and richly stylised imagery takes us on a journey deep into the world of BDSM and kink, which for decades has thrived along Karangahape. Marked by a dark leather, steel, whips and heels, the campaign also features artefacts and paraphernalia from several famed sexual institutions of the road.

Category Travel, transport & tourism
URL https://motionsickness.co.nz/work/eatit/
Client Karangahape Road Business Association
Agency Motion Sickness
Production Motion Sickness
Country New Zealand
Uploaded 5 July, 2024

Credits

Executive Creative Director
Sam Stuchbury
Senior Creative
Melina Fiolitakis
Producer
Joseph McAlpine
Copywriter
Freddy Riddiford
Planner
Shannon O'Connell
Senior Designer
Hamish Steptoe
PR
DIG PR
Digital Media Director
Ella Liddell

Other credits

Photographer: Matt Hurley

Stylist: Katie Melody Rogers

Photography Assist: Josh Szeto

Food Stylist: Fiona Hughes

Production Coordinator: Abigail Lee

Special thanks to the Karangahape Road business community, NZPC & Basement.

Karangahape Road Business Association: Eat It

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Karangahape Road Business Association: Eat It

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