 |
Veterinarians are four times more likely to die by suicide than the average person. Sophie Putland was one of them. Sophie’s Legacy – founded by her parents, Garry and Kate Putland – … read moreis committed to addressing the mental health crisis that affects the vet profession across Australia.
Using a traditional ‘lost pet’ poster format, the creative uses misdirection to deliver a confronting flip. Rather than the loss of a pet, the poster speaks to the tragic loss of a Vet’s life, highlighting the disturbing industry-wide trends that contributed to it.
Running nationally, the “LOST” campaign is designed to create public awareness and help secure more mental health support for vets, with a petition lobbying for change.
If you are experiencing personal crisis or having suicidal thoughts, call Lifeline 13 11 14.
read less...Showpony Media
Melissa Roberts - Managing Director
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
