Blueplus+: The Cute Phenomenon 'Nong Plus'

The "Nong Plus" campaign addresses a common issue in loyalty marketing: while customers value loyalty points, their enthusiasm for collecting them often wanes. To tackle this, CJ Worx introduced the "Nong Plus" character, a vibrant and memorable mascot representing unclaimed loyalty points. This character serves as a strategic engagement tool, encouraging consumers to consistently accumulate points with persuasive messages like "Do not leave Nong Plus behind" and "Enroll in blueplus+ today for enhanced privileges."

The design of "Nong Plus" is meticulously crafted to captivate and motivate customers, making it not just a mascot but also a collectible appeal that reinforces the campaign's core message of recognizing and leveraging the value of accrued rewards. Since its debut, the campaign has significantly expanded its reach, resonating with a broad audience and showcasing the creative prowess of CJ Worx in enhancing customer engagement and point accumulation through aesthetic allure and compelling calls-to-action.