Print ad: Etnia: Caramelo

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More than 500,000 animals are mistreated every year as a result of tests carried out in laboratories for cosmetics production, and to communicate Etnia Cosmetics is cruelty-free, we did not do a typical campaign with models and makeup, we did one with their real beneficiaries: animals.

"Kiss Testing" is the first campaign that demonstrates the respect and love we have for pets through a kiss that truly shows that our products are not tested on animals.