ONE Asia Creative Awards: Make Them Regret It - Ex-Client

The ONE Asia Creative Awards show is about to call for entries. With most regional and international awards shows focusing on prestige, there was an opportunity for its campaign to stand out.

To do so, it started with a very human insight: Running a business in a brutal industry such as advertising comes with a lot of rejection. For ad people, winning in awards shows is a way to reclaim their withering self-worth.

To speak to them, the ONE Asia Creative Awards show says that winning in it is the best way to prove to those who doubted them wrong.


Whatever your ex-client, ex-employee, or rival agency has told you in the past—Make them regret it by winning at the ONE Asia Creative Awards.