Change The Ref: Save us From the USA

Gun violence is the #1 leading cause of death among children in the United States, and the child and teen mortality rate in our country is 28.6% higher than comparable nations. Although there are now more anti-gun campaigns and movements than ever in the U.S., it remains an unsafe place for children thanks to paid-for lawmakers who refuse to do anything about the gun violence epidemic.

Joaquin Oliver was murdered in the Parkland school shooting on Valentine's Day in 2018. Six years later, his parents, Manuel and Patricia Oliver, co-founders of the anti-gun violence organization Change the Ref, continue to cast a harsh spotlight on this tragic reality–this time, with a provocative international awareness campaign titled, “Save us from the USA.” The disruptive campaign, which launched across billboards, kiosks and wild postings in London, Madrid, Paris and Lisbon, and will continue to roll out in select markets globally, shames U.S. lawmakers through a plea to people from other countries to adopt our children and rescue them from gun violence.

The call to actions in the OOH, Webfilm and Digital pieces takes us to the campaign website where we can follow a link to an official American Government page that explains how foreigners can start an adoption process in the USA.