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Toyota: Cancel The Quit
Independent media and ad agency H/L has been tapped by Toyota, the official partner of this year’s Summer Olympics, to bring its latest campaign to life for Northern California. Starring renowned athletes from Team USA’s past and present, Toyota’s campaign surrounding this global event aligns itself with Olympic and Paralympic competitors’ commitment to seeing success as a journey, not a destination. The campaign, commemorating this athletic mindset and starring local Team USA athletes, is aptly titled 'Cancel the Quit,' speaking to Olympian achievement and perseverance and bringing the message of Toyota’s worldwide Olympic partnership home to the greater NorCal area.
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