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In the lead up to the highly anticipated theatrical release of Marvel Studios’ 'Deadpool & Wolverine', in US theatres July 26th, fans (and even the stars of the movie!) have noticed something special about the signature red and yellow suits of the film’s title characters – they look a lot like another iconic duo: HEINZ Ketchup and Mustard. For the first time ever, HEINZ announces the release of limited-edition collectibles that let fans accessorise their ketchup and mustard bottles to resemble Deadpool and Wolverine. Created in collaboration with Rethink and the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for HEINZ Ketchup bottles. For the mustard lovers, their bottles will feature Wolverine’s iconic claws, suit, mask. As the heroes of barbecue season, HEINZ Ketchup and Mustard now have the superhero armour to match their silver screen counterparts.
Credits
Other credits
Brand Kraft Heinz
Brand Manager Lizzy Goodman
Head of Communications Brian Neumann
Head of Marketing Julia Adams
Communications Director Jamie Mack
Brand Manager Navjit Dhillon
Brand Manager Alexandra Lieberman
Brand Director Jenna Thornton
Media Manager Molly Kelsey
Brand Manager Jacqueline Chao
Head of Communications Megan Lang
Brand Marvel Studios Partnerships
Partnerships Lylle Breier
Manager Holly Frank
Partnerships Ty Ervin
Marketing Director A.J. Fierro
Marketing Director Andrew Staub
Marketing Manager Caroline Hogan
Marketing Manager Britney Asao
Marketing Manager Ariana Vallenilla
Agency
Strategist Julian Morgan
Strategist Emma Bayfield
Content Producer AJ Merrick
Integrated Producer Kyle Hicks
Integrated Producer Kelsey Irvine
Integrated Producer Kate A. Spencer
Studio Manager Todd Bennett
Studio Manager AJ Merrick
Artist Patrick Kennedy
Production Manager Shannon Ing
Business Lead Adam Ball
Group Account Director Kai de Bruyn Kops
Account Director David Greisman
Account Manager Rachel Cloth
Account Manager Olivia Yang
Account Manager Bhumika Baweja
Media Carat Canada
Account Director Marlee Camacho
Planning Director Taha Hameedi
Planning Director Isabella Oliveros
Planning Director Robby Sawicki
Account Manager Abhishek Mehta
Account Executive Atakan Demir
Media Buyer Neander Martins
Media Carat US
Planning Director Nicole Tarazona
Media Manager Micahya Byrd
Planning Director Elizabeth Schuler
Social Jourdan Daroff
Media Manager Heather Weidman
Social Morgan Ray
Social Lucia Fornaroli
Editorial Rethink
Editor Thais Maranho
Editor Leigh O'Neill
PR Zeno Group
Vice President Courtney Pischke
Vice President Jamie Dammrich
Vice President Alysa Winkler
Account Supervisor Bethany Roth
Account Executive Nicolette Stern
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