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Ruffwear Performance Gear for Dogs: Quality Gear for Quality Time

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Ruffwear Performance Gear for Dogs is launching a new national brand campaign – the first work from Milwaukee-based Hanson Dodge since it was named Ruffwear’s creative agency partner earlier this year. Titled “Quality Gear for Quality Time,” the goal of the campaign is to reach a broader range of consumers and get them to discover Ruffwear and fall in love with the brand. Advertising encourages dog owners to “Go be with your dog” to get even more joy out of exploring the outdoors together. The multimedia effort includes video, display, search and social media elements.
Other credits

Client: Ruffwear

Agency: Hanson Dodge



Creative:

Executive Creative Director: Chris Buhrman

Associate Creative Director: Mike Betette

Art Director: Maddy Magulis

Art Director: Jillian Turbessi





Account:

VP, Client Leadership: David Pollard

Account Director: Sara Theis

Sr. Account Executive: Molly Venturini





Media:

Executive Media Director: Jeremy Whitt

Integrated Media Strategist: Melissa Masters

Integrated Media Planner: Auburn Geller





Strategy:

Chief Strategy Officer: Mike Stefaniak





Production:

Production Manager: Michael Joyce

Outdoor Videographer and Photographer: Samer Ghani

Indoor Videographer: Robb Fischer

Product Photographer: Brad Rochford

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