Privacy on iPhone: Disruptive Displays, 1

The film is a fantastical, dystopian depiction of the all-too real online surveillance economy and iPhone’s ability to help protect against it. Bird-like surveillance cameras set after people’s browsing data before Safari’s privacy protection comes to the rescue. After a thorough study of birds’ movements, behavior and physicality, a set of surveillance birds were designed together with renowned visual effects partners House of Parliament and Legacy Effects — the special effects company behind characters such as Baby Yoda and Groot. Each surveillance bird is designed in relation to its environment; those found near the ocean have seagull-like demeanor and appearance — covered in rust, while the cameras perched in dim parking garages are reminiscent of bats. To bring out the best possible performance from the cast, 3D printed models of the birds were used on set. Accompanying the film will be a set of digital ads that appear to hijack actual browsers in real time, exposing the dangers of online privacy by bringing the message to the very place where it's most impactful — internet browsers. Users scroll through their favorite sites, when suddenly a hidden onlooker peels back part of the page and reveals themself staring right at them, before hiding back behind the screen when the Safari messaging appears. Reminding people that when they’re on an unsafe browser all their data is being watched just behind the screen.