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pH-D Feminine Health: Control Odour the Holistic Way
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'Love & Hearts for Your Lady Parts' consists of three videos, a :30 hero spot and two :15s, in which a voiceover lists common nicknames women use for their vaginas, a playful pushback against the shame and taboos women feel about their bodies that prevent them from taking proper care of themselves. “At pH-D, we don’t give a blueberry muffin what you call your lady parts, as long as you take serious care of them,” the ads remind.
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