Greene King has announced the launch of its new integrated campaign, Where London Life Happens. Running across out-of-home and social media, the campaign uses poetry to celebrate … read morecity life and the unique role that Greene King pubs play within it. Developed by integrated creative agency TMW, Where London Life Happens celebrates everyday moments in London. Whether it’s a long-overdue catch-up with friends or a sunny post-work pint, these tributes portray Greene King pubs as integral to the city’s fabric. At the heart of the campaign is a hero film starring London-based poet and spoken word artist Lotte Rice. She delivers her own heartfelt love letter to life in London and the pivotal role of the pub. The film follows Lotte as she recites her poem while travelling through various London locations, from bustling high streets to serene riverside spots. Her journey, infused with bright, positive visuals and genuine smiles, captures the essence of social connection and everyday moments in the city.
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