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Müller launches ‘Get The Good Going’, a new integrated masterbrand campaign created by VCCP. The multi-million integrated campaign will see Müller Light as the focus of a new Müller Yogurt & Desserts Masterbrand advert. The campaign, which spans across TV, out of home, social, radio, retail in-store and press, aims to break norms of the category with a humorous spot exaggerating the feeling of transformation when you make that one healthy choice, no matter how small.
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CLIENT: Müller
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