Michelob Ultra: Home Team

With the Olympic Games just days away, Michelob ULTRA is unveiling its largest summer marketing investment to date. Today, the Exclusive Beer Sponsor of Team USA for the Olympic and Paralympic Games Paris 2024 debuted an inspiring TVC and a campaign that spotlights the brand’s athlete partners and brings fans Superior Access to the games through broadcast, digital and social integrations and activations. “The Summer of Team USA” continues with a brand-new :30 TVC, which makes its broadcast debut during the July 26 Opening Ceremony. Featured athletes include Sabrina Ionescu (Basketball); Rose Lavelle, Mallory Swanson, and Gianluca Busio (Soccer); Ryan Crouser and Yared Nuguse (Track and Field); and Christopher Blevins (Cycling).