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Interactive
Volkswagen Golf R: R&Create
To mark the launch of the new Golf R, Volkswagen is taking a new approach by making its loyal fans the stars of the campaign. Through the "R&Create" initiative, the brand invites enthusiasts to dive into the world of content creation and showcase their own Golf R. At the heart of the campaign is a four-minute masterclass (R&Create Masterclass), produced by DDB Germany in collaboration with Volkswagen. In this exclusive masterclass, award-winning director Alberto Blanco and his director of photography, Mikey Zeller, offer deep insights into professional video production. They demonstrate to fans how to transform their Golf R into stunning visuals using creative camera angles, perspectives, and editing techniques. In addition, "R&Create" provides numerous other content pieces across social media platforms. Along with camera settings for product images, there are exclusive tips and tricks from car influencer and TikTok star Sophiacalate (@sophiacalate) in specially produced reels for the platform.
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